SouthWest Presentations

End the trend: Increasing Enrollment, Retention & Engagement through data mining and bolt-on product 

05-06-2016 11:45 PM

More Americans are getting their high school diplomas—but fewer are enrolling in college. Why does the mismatch exist, especially among low-income students? College enrollment rates have fallen steadily for all students since 2008, but the enrollment rates among the poorest students has fallen much faster according to the U.S. Department of Commerce, Census Bureau, Current Population Survey (CPS). According to an annual Census Bureau survey, overall college enrollment rates dropped three percentage points between 2008 and 2013, from 69 percent to 66 percent; however, college enrollment among the poorest high school graduates — defined as those from the bottom 20 percent of family incomes — dropped 10 percentage points during the same time period, the largest sustained drop in four decades, according to the analysis. We believe that others and ourselves need to be asking hard questions about why might this have happened. Getting to know individual students is a must. It is important for schools to know their student population, as well as the schools geographic variables of potential students. Those variables include identifiable predictors of non-enrollment which may not be universal. By successfully deploying HighPoint’s electronic communication tools, we can help students make better decisions and take advantage of the power of education to improve their quality of life, and your overall community, while steadily growing your schools enrollment year after year.

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