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Engaging with students and alumni to create future donors is a critical mission for colleges and universities. As the numbers that follow show, being able to engage and develop graduates into alumnus that will support their alma mater involves more today than ever before. The need to collect parent ...

Keeping alumni engaged is both a short term and a long term goal for any alumni organization in higher education. Alumni are inundated with emails and social media outreaches from businesses, charities, political parties and higher education. An unfortunate result of the mass marketing efforts by ...