No CRM system is complete without some method of sending communications out to the end user. Today I’m highlighting the topic of email, from provisioning an entire student email system for students, to making it easy to collect data by offering a single click email solution, to creating and automating an email workflow easily and without programming. So here we go:
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Session 8838: “How To Complicate Something as Simple as Email”
Mon. Mar. 14 8:30 – 9:30 AM PDT- Room 213
Deliverability of email is a major concern among email marketers and educators alike – when sending something of importance, we expect it to be delivered, read, and acted upon. But, when mailings sent from multiple key on-campus systems are blocked by ISP’s or otherwise go missing, what do you do? Provisioning, deploying and giving students the use of an institutional email account was the approach DePaul University undertook to resolve the problem. Learn about the complexities in designing and managing the solution, communicating, and managing expectations, especially during the critical admissions and onboarding process, and how these efforts lead to an overall seamless and improved user experience.
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Session 8604: “Streamlining Challenging Graduate Admissions with Ellucian CRM Recruit”
Mon. Mar. 14 11:30AM - 12:30 PM PDT - Room 213
Utah State University (USU) has 167 graduate programs, each with specific admissions needs. This causes quite the headache when it comes to managing applications, supplemental items, and more. Despite many challenges, USU has found a way to simplify the process. Learn about the solutions they have implemented to decrease stress and increase staff and student satisfaction.
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Session 8839: “Student Recruiting-Marketing Built and Maintained by Functional Users”
Tue. Mar. 15 11:30 – 12:30 PM PDT - Chelan 5
Discover student recruiting and marketing strategies built and maintained by functional users. Learn how to configure Inquiry Forms and to develop Email Campaigns and strategy using CX Eloqua Automation Process Flow. Dynamic and student focused emails and landing pages maximize engagement and application submittal.
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Session 8602: “No Code Email Automation with Salesforce Flows”
Wed. Mar 16 8:30 – 9:30 AM PDT - Room 213
How do we make our email process easier and more efficient? This University of Wisconsin presentation demonstrates the different types of Salesforce flows for creating an email automation and when these flows are used. Taking advantage of delivered functionality with Salesforce delivered flows, programming experience is not required - no-code email automation using customized templates is both possible and easy to do.
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Session 8854: “Proactive student outreach and retention via timely 1-click email surveys”
Wed. Mar. 16 10:45 – 11:14 AM - Room 213
The high cost of an education, coupled with a decreasing population of eligible students in the United States has forced many colleges and universities to develop retention strategies that identify and provide support for at-risk students. A single-click survey strategy used at DePaul University proactively targets and reaches students in need of support and allows university staff to turn survey results into actionable outreach. It can be a simple and effective method of getting the pulse of students.
Next up - Managing the COVID-19 Pandemic