Universities want to deliver a modern customer experience at a lower cost to serve as well as attract a wider range of students. As mobile activity is progressively using less and less apps, conversational interfaces (or chat bots and Virtual Assistants) will increasingly be used by universities to provide an accurate service with less effort on their part. Conversational interfaces can also be powered by the unique business friendly capabilities of Oracle Policy Automation (OPA) and can attract new students and increase student satisfaction at a reduced cost to serve.
The Higher Education User Group (HEUG) is a 501(c)(3) nonprofit dedicated to helping member institutions effectively manage administrative technologies to improve the student and user experience. We support executives, managers, and staff who select, deploy, integrate, and manage multiple systems by providing education, professional resources, and opportunities to connect with peers. As the digital landscape continues to evolve, HEUG adapts to meet the changing needs of its members while remaining committed to its core mission of connection, education, and advocacy.
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Copyright 2026 Higher Education User Group, Inc.
Copyright © 2026 Higher Education User Group, Inc.