In 2014, TAFE NSW North Coast Institute purchased the Oracle CX Cloud CRM suite. Faced with significant system and process challenges, a radically new government funding model, and private competition, this is the story of how CRM helped North Coast RTO transform its customer engagement and administration model, build a lead to enrolment conversion system from scratch and continue its dramatic enrolment growth despite the odds.
The Higher Education User Group (HEUG) is a 501(c)(3) nonprofit dedicated to helping member institutions effectively manage administrative technologies to improve the student and user experience. We support executives, managers, and staff who select, deploy, integrate, and manage multiple systems by providing education, professional resources, and opportunities to connect with peers. As the digital landscape continues to evolve, HEUG adapts to meet the changing needs of its members while remaining committed to its core mission of connection, education, and advocacy.
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Copyright 2026 Higher Education User Group, Inc.
Copyright © 2026 Higher Education User Group, Inc.