Universities want to deliver a modern customer experience at a lower cost to serve as well as attract a wider range of students. As mobile activity is progressively using less and less apps, conversational interfaces (or chat bots) will increasingly be used by universities to provide an accurate service with less effort on their part. Artificial Intelligence (AI) and conversational interfaces powered by the unique business friendly capabilities of Oracle Policy Automation (OPA) can attract new students and increase student satisfaction at a reduced cost to serve.
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Copyright © 2026 Higher Education User Group, Inc.