When we think of product management, we often picture tech companies building the next app or platform. But higher education faces challenges today that make product managers just as essential on campus.
The New Reality in Higher Ed
Universities are no longer competing only on academics. They must deliver:
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Smooth digital experiences for students.
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Efficient operations across admissions, advising, exams, and graduation.
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Data-driven strategies to improve retention and success.
Yet, many still rely on outdated systems and siloed departments, making change slow and frustrating.
The PM Advantage
A Product Manager (PM) brings structure and vision. In a university, PMs:
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Treat the student journey as a product — from enrollment to alumni life.
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Align faculty, IT, and administration around shared goals.
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Drive continuous improvement instead of waiting years for “big bang” upgrades.
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Use data to identify pain points and improve services.
Universities as Product Ecosystems
Think of a university as more than a campus — it’s a set of digital products: student information systems, advising tools, learning platforms, and alumni portals. Without PMs, these systems often operate in silos. With PMs, they become integrated, student-focused experiences.
Why Now?
Today’s students are digital natives. They expect the same ease of use from a university portal as they do from Netflix or Uber. At the same time, institutions must prove their value in a competitive, fast-changing education market.
Final Thought
Higher education doesn’t just need more technology — it needs a product mindset. Product managers provide the leadership to transform universities into connected, student-centered institutions.
In this new era, PMs are not a luxury for higher ed — they’re a necessity.