Social media platforms are the newest channels in the CX toolbox, and the challenge we all face is blending social media into a larger marketing and communication strategy to leverage those social connections into a more meaningful relationship - it all takes planning and strategy, and these presentations will help you on your way. Whether you are looking to open a new channel of engagement for your department, or seeking advice on policies and strategies for your institution as a whole, both of these presentations should give some great, practical information and insights.
For those people who are curious and need an introduction to the basics of Social Media use and measurement, there’s “A non-expert user’s take on increasing social media engagement in today's InstagrammingFacebookchattingTwitterverse.” This ”nuts and bolts” style presentation breaks concepts down into manageable chunks and gives a great introduction to many of the ideas, terms and strategies for social media use from an organizational perspective.
“Goal setting and social strategy for social media” showcases one institution’s use of multiple social channels and how social media blends with its overall enrollment and marketing strategy. It will discuss developing goals and strategies to support those priorities and show how they partner with other social media administrators across their university to provide consistency and clarity to their social media presence. If you are looking at creating or organizing a network of social media experts at your institution, this will be of great value.
Register for these sessions using the Alliance 2020 Mobile App – available here!
Session # 6608 : A non-expert user’s take on increasing social media engagement in today's InstagrammingFacebookchattingTwitterverse
Session # 7020 : Goal setting and social strategy for social media