Jaap and I started an interesting and ongoing conversation yesterday about the potential uses and impacts of social/professional networking sites. We pretty much agreed that the value added of using them to enhance/expand our communications efforts may be minimal. We also agreed (I think we agreed, correct me if we didn't) that the value lost by not having some presence on these sites may be substantial.
I was struck by this line in
the article Wendy shared: "many short contacts may leave the user wanting deeper, more meaningful exchanges." I think that we could and should leverage these sites smartly to do exactly that: leave the user wanting deeper, more meaningful exchanges. Where do those exchanges happen? For us, they happen exactly where we want them to happen:
our amazing forums and our
more amazing conferences.
At Alliance this year, for instance, I was thrilled to be able to sit down with people (like
Wendy) face-to-face after having Twittered/Facebooked/Linkedin with them throughout the year. Likewise, I really missed seeing people (like Jaap) who were not there, but I was able to stay connected to him via Twitter (real time) as the conference happened.
Social networking online can never replace the richness of working with someone face-to-face. It can and does enhance and extend that interaction, strengthen community and collaboration, and provide a certain efficiency of communication.
As we see these networks grow (
Facebook is the 5th largest 'country' in the world now) and as we see the HEUG's mission extend globally, we may want to consider how these networks can help us reach our members. What do you all think? Fire away in the comments.