Asia Presentations

Constituent Emails – How do you measure Success? 

10-13-2017 10:22 AM

People love to complain about the volume of email they receive everyday. Do millenials even use email anymore or do they strictly focus on social media to digest information?

DePaul University currently uses PeopleSoft CRM9.2 Online Marketing for email communications to current students and employees, sending over 4 million email messages per year to its constituents.

Using 3rd party software Email on Acid in conjunction with PeopleSoft CRM, DePaul has used these tools to better understand the effectiveness and engagement with our email content.

The Email on Acid service offers:

1) Email formatting previews on over 90 browser, email client and device combinations so that we have confidence that our emails look good everywhere on any device.

2) Spam Testing to ensure that emails are delivered to our constituents’ inbox rather than junk folders.

3) Advanced analytics to provide detailed reports on open rates, click-throughs, geo-location, email client and browser information as well as engagement time with the content.

DePaul’s goal is to consistently improve our email channel by providing readable content delivered in a timely manner targeted to constituents who most need the information. Within the general discussion of the pros and cons of metrics such as sent, delivered, bounced, open and click through rates, we’ll show examples of mailings that are highly successful as well as some of the flops and discuss our strategies for improving deliverability of emails and communications to the university community.

The topic addressed in this presentation is platform agnostic, covering general theory and terms, and could be of interest to Admissions, Student records, Financials, Alumni Relations or HR personnel, anyone who depends of the email platform to deliver content to their constituents.

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